The Age-Old Revenue Riddle  – Why can we not generate more?

It’s an age-old story, we have an amazing product or service, but we simply don’t have the amount of clients that we want to have.

In every business I’ve worked with there has, at some point during their business history, been challenges around how to maximise the revenue stream.  The brutal truth of business is that convincing enough of your target market to make a decision to buy with you is likely to be one of your most significant challenges.

The even more brutal truth is that you have probably tried many and various ways to create a consistent revenue stream and despite moderate success have never been truly able to crack this conundrum.

The gift that most businesses truly want is the certainty and security of knowing that targets will be achieved, and customers will keep flowing into their business. 

So why does this continue to bring challenge to even the most quality of  businesses – simple answer.

They are stuck in the HABIT LOOP! 

Let me tell you more.

To get a consistently high value number of customers to buy from you on a regular basis a few things need to happen every day without fail:

–          You need consistent levels of sales and marketing activity.

–          You need these activities to be of the highest quality.

–          You need strong analysis of these so that you can track if you are on course for excellence.

–          You need high levels of drive and motivation to prevent the standards from slipping.

If any one of these fails, you are going to see dips in performance that will impact on consistent revenue.

That all looks pretty easy written down doesn’t it!  It’s probably the stuff that you already think about every day in your business.

The reality is that for those 4 things to happen every day with every team member and to every customer, requires a very specific set of circumstances in your business and this is where the HABIT LOOP might really be taking the wind out of your success. 

A habit is something that we subconsciously do in a certain circumstance. 

Habits happen without our actively choosing, they are instinct.  If your team have even one or two bad habit loops, you will fall back into poor performance.  How familiar do these sound?

–          I know I should follow up every call with an email, but I run out of time.

–          I should really take more time to qualify my leads, but I often don’t question well enough.

–          I have access to clear data about my sales pipeline, but I don’t review it regularly enough for it to impact my performance.

–          I get consistent objections, but I have not yet confidently mastered how to handle them.

These are all as a result of a bad habit loop in your team.   When a behaviour becomes a habit, it happens regularly.  If it’s a bad habit it becomes the blocker to brilliance in your team’s performance.

You may know what good looks like and have even talked about the behaviours that bring success, but you just don’t see it consistently happen.  This is because the things that your team subconsciously do are not getting you the results you deserve.

So – what now?  Well breaking the habit loop is achievable with the right approach. 

Taking current poor habits and converting them into strong high performing habits requires excellent mentoring, reinforcement, and management.

It requires quality training and coaching skills that are learned over years of experience and personal development.

Bad habits are your biggest barrier to brilliance so breaking them should be very high on your agenda for change.

Over the course of 3 months our Sales Excellence Programme can help you to break the bad habit loop that is killing your growth aspirations and make real revenue change in your business.

If even some of your team are stuck in a Bad Habit Loop, then you will be stuck in a Low Revenue Loop, and you probably need a proven way of breaking the cycle.

Find out more here:

A powerful programme built by Proficient-ly.

Creating seamless solutions to seemingly impossible profit puzzles.